2013-2015 Undergraduate Catalog

COM 484 Electronic Media Programming and Management

Provides students with insights into the programming and management of: local TV and radio stations; local cable TV systems; national TV, radio, and cable TV networks; national DBS, DTH, and wireless cable services; and international Internet program providers. Emphasis on issues involving program creation and development, program scheduling, program distribution, audience evaluation of programs, and the management of station/system/network personnel. Prerequisite: COM 111 and COM 112 or permission of instructor.