2013-2015 Undergraduate Catalog

HCS 360 Research Methods in Communication

Divided into three units: An overview of ethical practices in scientific approaches; an examination of survey designs for quantitative analysis; and an examination of qualitative research methods. Students learn SPSS, in order to perform statistical analysis of data (t-tests, ANOVA, etc.), and develop skills for translating results from raw numbers to meaningful analysis. Students further skills in research design and participate in interviewing, observation, and ethnographnic data collection techniques. Prerequisites: HCS 200 Human Communication Theory with a C or better and junior status.