2013-2015 Undergraduate Catalog

MKT 305 Principles of Marketing

Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included. Prerequisites: Business majors, upper division status; non-business majors, ECO 102 or ECO 113 and junior standing.