2013-2015 Undergraduate Catalog

MKT 335 E-Marketing

Examines use of electronic data and applications for planning and executing the conception, distribution, promotion and pricing of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Covered are e-business models, e-commerce, business intelligence, customer relationship management, supply chain management, enterprise resource planning, on-line issues, and Internet marketing strategies. Prerequisite: MKT 305 or departmental permission.