2013-2015 Undergraduate Catalog


MKT 350 Transportation Industry Theory and Practice

Study of the transportation industry, concentrating on mode description, history, costs, rates, services, and government regulation. Exposes student to market-rate considerations, carrier finances, operational factors, and current issues. Passenger, urban and international transportation also considered. Prerequisite: ECO 102 or ECO 113 or departmental permission.

Credits

3