2013-2015 Undergraduate Catalog

MKT 430 Marketing Research

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace. Prerequisite: MKT 305, MKT 306, SCM 200, or departmental permission.