2013-2015 Undergraduate Catalog

MKT 495 Marketing Analysis and Strategy Development

Capstone synthesis course for marketing majors. Requires students to apply information and skills learned in business core and marketing courses to case situations and research projects. Critical thinking, use of marketing research, and strategic decision making are stressed. Emphasizes the use of written and oral communication skills as part of the marketing core requirements. Prerequisites: MKT 305, MKT 306, MKT 430, or departmental permission.