2013-2015 Undergraduate Catalog


PSY 335 Psychologyof Social Influence

Introduction to principles of social influence. These principles applied to understanding topics such as attitude change, recruitment and retention in religious cults and other cult-like groups, product advertising, political advertising, fundraising techniques, public service campaigns, initiations and group loyalty, brainwashing. Prerequisite: PSY 270 or permission of the instructor.

Credits

3